FRANCHISE & MANAGEMENT
ABOUT THE BRAND
Karmann’s is a Russian brand representing bright designer luxury and upscale accommodation facilities, well-equipped, providing accommodation, catering, spa, conference and congress services.
KARMANN’S
Karmann’s hotel is a design hotel opened in 2021 in the resort town of Svetlogorsk:
- A bright and unforgettable product that provides services of the highest quality;
- 44 rooms, 2 restaurants, 2 conference rooms, spa complex, 2 cars;
- The best hotel in the Kaliningrad region according to the portal for travelers Trip Advisor;
- More than 18,000 guests, mainly from Moscow, St. Petersburg and other large cities of Russia in the first year of operation;
- The average rate for the year was 13,900 rubles without breakfast (including months of restrictions due to Covid-19);
- The hotel was included in the 50 most successful hotels in Russia according to Forbes Life magazine.
Apartments by Karmann’s – a designer hotel with sea views, scheduled to open in December 2025 in the resort town of Svetlogorsk:
- A bright and unforgettable product that provides services of the highest quality;
- 12 superior rooms, 8 of them equipped with kitchenette;
- Panoramic rooftop terrace overlooking the sea and the Svetlogorsk promenade.
WHY Karmann’s?
The Karman line is named after the physicist Theodor von Karman. This is a conditional boundary between the earth's atmosphere and outer space. After crossing this conditional line, located at an altitude of 100 kilometers, the flight is considered to be in space.
We took care of the earthly things and did everything to ensure that our services provide guests with maximum comfort. And at the same time, our imagination and creativity tend to infinity - into space. We do everything to ensure that our guests discover new heights of hospitality with each next visit.
The Karmann’s hotel brand has its own corporate identity, is already quite recognizable on the Russian market and stands out from the mass of competitors. The brand is associated with a quality product, a high level of service, a special attitude towards the guest, and a non-standard approach of employees to work. The brand is focused on revealing the advantages of the location in which it is situated, contributing to the best acquaintance with the environment.
Working as the Hotel Karmann’s brand will help to attract to the new facility that group of consumers that has already been conquered. Guests who have already met and appreciated the quality of services and the philosophy of the brand in the Kaliningrad region will be happy to remain its adherents in other regions of Russia.
SERVICES OFFERED:
- Use of the trademark Karmann’s Hotel
- Provision of design and construction standards
- Design and construction support
- Providing operational quality standards and operating procedures
- Control over the quality of provided services
- Active sales of all market segments (MICE, corporate, FIT, individuals, agencies)
- Providing web-presence (connecting on line travel agencies, downloading content, cancellation conditions, setting up tariffs)
- Rate management on a daily basis (revenue management)
- SMM - maintaining profiles in social networks, conducting correspondence in direct, organizing promotion in social networks
- Representation of the hotel at specialized exhibitions, local and international (if possible) awards
- Организация маркетинговых мероприятий для продвижения услуг отеля на локальном рынке – презентаций, клиентских вечеринок, выставок, кинопоказов и пр.
- Organization of marketing events to promote hotel services in the local market - presentations, client parties, exhibitions, film screenings, etc.
- Personnel care program